Legal
Privacy Policy
Zupli is a Shopify app made by Optimaio Private Limited ("Optimaio", "we"). This policy explains what data the Zupli app and this website handle, why, and what you can ask us to do with it. It is written with India's Digital Personal Data Protection Act, 2023 and the EU and UK GDPR in mind.
Who we are
Optimaio Private Limited (CIN U62011MH2026PTC469291) has its registered office at 1501, Synergy Business Park, Off. Goregaon Mulund Link Road, Sahakar Wadi, Goregaon East, Mumbai 400063, India. For anything in this policy, write to support@optimaio.com.
For the shopper data the app handles in your store, you, the merchant, decide why that data is processed, and we process it on your behalf to run Zupli. For data you give us directly, such as your account details or a message through this site, we are responsible for it.
The Zupli app
When you install Zupli
Shopify shares some information about your store with us so the app can work. That includes:
- your shop's name, domain, contact email, currency and plan
- the products, variants, collections and inventory levels Zupli needs to run gift campaigns, recommendations and upsells
- the campaigns, rewards, themes and cart settings you create in the app
- your Zupli plan and billing status, which Shopify reports to us
We use this only to provide, support and improve Zupli. Billing goes through Shopify; we never see or store your card details.
Your shoppers
The Zupli cart drawer runs in your shoppers' browsers on your storefront. To show goals, gifts and recommendations, it reads the contents of the current cart, such as products, quantities and totals, and applies your campaign rules to them. Discounts and free gifts are applied through Shopify's own checkout.
Zupli does not need your shoppers' names, addresses, emails or payment details to work, and does not ask for them. [Confirm: Zupli's servers store no shopper personal data; only anonymous cart and campaign events, if any.] Zupli does not sell shopper data or use it for advertising.
Data requests and deletion
Zupli handles Shopify's privacy requests:
- Customer data request. When a shopper asks your store for their data, we send you whatever Zupli holds about them.
- Customer redact. When a shopper asks your store to delete their data, we delete whatever Zupli holds about them.
- Shop redact. After you uninstall Zupli, Shopify asks us to delete your store's data. We delete it within 30 days of that request.
You can also ask us at any time to delete your store's data sooner by writing to support@optimaio.com.
This website
Information you send us
When you use the contact form, we collect:
- your name and email address
- your store URL and what you need help with, if you tell us
- your message and when you sent it
If you email us or book a walkthrough call, we keep that correspondence and the contact details that come with it.
Technical information
Like any website, this one receives your IP address and basic browser information when a page loads. We use it only to deliver the site, keep it secure and stop spam. This site does not run analytics, advertising or tracking scripts, and does not set advertising cookies.
How we use data
- to run Zupli in your store and keep your campaigns working
- to answer support requests and messages
- to fix problems and improve the app
- to protect the app, the site and our forms from spam and abuse
- to meet our legal, tax and accounting obligations
We process data to provide the app you installed, on the basis of your consent where you send us a message, and where the law requires it. We do not sell personal data, and we will not add you to marketing emails without asking first.
How long we keep it
We keep store data for as long as Zupli is installed, and delete it within 30 days of Shopify's shop redact request after you uninstall. We keep messages for as long as we need them to help you, and billing records for as long as Indian tax and company law requires. When we no longer need data, we delete it.
Your rights
You can ask us to:
- tell you what personal data we hold about you
- correct or complete it
- delete it, where we are not required to keep it
- stop using it, by withdrawing your consent
If you are a shopper, the quickest route is usually the store you bought from, which can pass your request on to us through Shopify. You can also email support@optimaio.com directly. If you are unhappy with how we handle a request, you can raise a grievance with us at the same address, and you may also complain to the Data Protection Board of India or your local data protection authority.
Security
Data moves between Shopify, the app and this site only over HTTPS. Access to store data is limited to the team members who need it to run and support Zupli. No system is perfectly secure, but we take reasonable steps to protect what is shared with us.
Children
Zupli and this site are for businesses. They are not directed at anyone under 18, and we do not knowingly collect data from children.
Changes to this policy
If we change how we handle data, we will update this page and the date at the top. If a change matters to how your store's data is used, we will also tell you by email.
Contact
Optimaio Private Limited, 1501, Synergy Business Park, Off. Goregaon Mulund Link Road, Sahakar Wadi, Goregaon East, Mumbai 400063, India.
Email: support@optimaio.com
Install or manage the app: Zupli on the Shopify App Store